ACCEPT RESPONSIBILITY REDESIGN
Pernod Ricard USA had a lot of research and interviews about alcohol. They wanted to create a space on their website to give advice to people on how they could have the "alcohol talk". We decided to go a more personal redesign. We wanted to give parents and guardians a sense they were talking to their kids by using big blown out face to face images. That they were giving them "The Alcohol Talk". It's a hard talk to give. Of of Pernold's "accept responsibility" website we created The Alcohol talk by dividing it into section and to organize the information that it was easy to digest and searchable.
Role: Visual Designer
Client: Pernod
Site: The Alcohol Talk
Agency: DEEP FOCUS
