Waggin' train: Jerky Day
We needed to drive trial and awareness during the holiday season, so we made turkey day into jerky day! Creating a social campaign revolving the #jerkyday we've did a lot in a short amount of time. A pre-roll video with some companion banners, social response templates for UGC content, some social posts, and lets just throw in a jerky trot as well. We needed to figure out a way to get people to continue talking about Waggin' Train Jerky.
Role: Visual Designer & Art Director
Client: Beneful
Agency: DEEP FOCUS
The Pre-roll
The Logo
We wanted to bring the idea of what we did in school when it was Thanksgiving. Tracing our hands to create a turkey, so it just seemed to make sense to do the same for a dog paw. The typography/lettering was done by Emily.
