BENEFUL WEBSITE REDESIGN

Beneful, a Nestle Purina brand that has been around since 2001. Our challenge was to create an intuitive user experience, and refresh the overall look & feel. Our main priority was to make sure the site was mobile friendly since a good majority of our consumers were on their phone. The fully responsive site allows users to see ratings and reviews, fun content, and product info. They wanted to also have a home for custom content for their future campaigns. We looked for real life advocates who support the brand and share their story to help off-set the bad press Beneful was receiving back in March of 2015. We also deviated the conversation with our fun content along with making easy digistable infographics about Beneful food as well.

To check out an alternate design before this was produced - click here

Role: Visual Designer
Client: Beneful
Site: Beneful.com
Agency: DEEP FOCUS