Beneful: Benny & Phil
So what's better than watching adorable dogs? Ummm watching two adorable dogs having a conversation about everyday things. Meet Benny & Phil! Two loving dogs who have a lot to talk about. We used this campaign to help off set the bad press and get people to start talking about Beneful in a more positive light (or at least off the law suit topic). Using them to create gifs and videos to capture their meal time conversations of relevant topics. They live in twitter, facebook, and on the site itself. Hopefully there are big things to come for these two lads. And a fun little tip - their names... Well just say it slowly – Ben-KNEE Ph-iLLLL.
Role: Visual Designer & Art Director
Client: Beneful
Agency: DEEP FOCUS
The Logo
Designed out this lovely logo. I wanted something simple branded, and just a touch of "dog".