Joelii
This is a side passion project I started with my friend from High School. He's takes care of the music side - I take care of the art direction and branding of the artist. Working with a very small team of 5 from both coasts (LA & NY), we've worked with Joelii for over 8 years. Joelii is basically our canvas and a transforming one at that. The videos and visuals below is an entire shoot for his next "chapter" (two albums and a few videos). A lot of face timing was involved considering my partner and everyone is currently in LA. Please note some of this content has not yet been released.
Role: Creative Director
Client: Joelii
Agency: Soulitified Sounds
